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Are You a Human Blog

series a funding

Goodbye PlayThru

By Morgan on January 11th

It’s been a busy few months for Are You a Human and we have some important news to share. As of March 1st, we will be shutting down our PlayThru service Our engineering team has been hard at work building the Real Time Human Detection Service, which is powered by the same technology that built […]

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State of the Human Internet Report

By Stewart Cory on December 17th

To you, Are You a Human might sound like a goofy name for a company, but to us, it’s the burning question that drives everything we do.  “Over half of all internet traffic is bots these days” — you’ve heard it from us and countless others in the tech sphere, right?  And that this automated […]

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Response to Google Analytics Bot Filtering Feature

By Tyler on November 3rd

This year, Google Analytics added a feature that allows users to filter their traffic based on the IAB’s known list of spiders and bots.  When users check a box to turn on the filter, the traffic reporting they see from Google will be a better reflection of actual traffic. This is great news because bot […]

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Book Meetings Now: IAB Ad Operations Summit Next Week

By Morgan on October 30th

  Will you be at the IAB Ad Operations Summit? Next Monday, we will be at the IAB Ad Operations Summit that is being hosted at the Crowne Plaza Hotel.   If you’re going to attend and would like to schedule a meeting with someone at Are You a Human, please email and we can […]

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Whitelisting vs Blacklisting

By Morgan on October 5th

Introduction Within the digital advertising industry, waste caused by non-human traffic is a well-documented problem. One 2014 study found that over half of all internet traffic was generated by bots.1 By another estimate, in 2015 marketers will waste $6.2 billion on false clicks generated by bots – to say nothing of the dollars wasted on […]

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