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Are You a Human Blog


Response to Google Analytics Bot Filtering Feature

By Tyler on November 3rd

This year, Google Analytics added a feature that allows users to filter their traffic based on the IAB’s known list of spiders and bots.  When users check a box to turn on the filter, the traffic reporting they see from Google will be a better reflection of actual traffic. This is great news because bot […]

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Book Meetings Now: IAB Ad Operations Summit Next Week

By Morgan on October 30th

  Will you be at the IAB Ad Operations Summit? Next Monday, we will be at the IAB Ad Operations Summit that is being hosted at the Crowne Plaza Hotel.   If you’re going to attend and would like to schedule a meeting with someone at Are You a Human, please email and we can […]

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Whitelisting vs Blacklisting

By Morgan on October 5th

Introduction Within the digital advertising industry, waste caused by non-human traffic is a well-documented problem. One 2014 study found that over half of all internet traffic was generated by bots.1 By another estimate, in 2015 marketers will waste $6.2 billion on false clicks generated by bots – to say nothing of the dollars wasted on […]

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Why It’s Great to Intern in Detroit

By Stewart Cory on September 29th

Intro Summer is finally winding to a close and At Are You a Human in downtown Detroit, we’ve just said goodbye to our summer interns.  Our interns enjoyed being a part of our city for a few months, and we’ve been thinking about what makes Detroit a great place to intern.  It isn’t huge, compared […]

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Optimizing for Viewability Won’t Fix Display

By Morgan on September 8th

This article was originally published in The Makegood on August 17th, 2015 If there were any doubts that ad viewability would be the hottest ad tech topic of 2015, they evaporated with recent announcements from Google, the IAB, and the American Association of Advertising Agencies. On the heels of Google’s December announcement that 56% of […]

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